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		<title>Naming and Opening Your Etsy Shop &#8211; Etsy Case Study: Part 1</title>
		<link>/etsy-case-study-part-1-naming-and-opening-your-etsy-shop/</link>
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		<dc:creator><![CDATA[M. Johnson]]></dc:creator>
		<pubDate>Mon, 07 Apr 2014 16:45:49 +0000</pubDate>
				<category><![CDATA[Business & Marketing]]></category>
		<category><![CDATA[Etsy]]></category>
		<category><![CDATA[etsy]]></category>
		<category><![CDATA[Etsy Case Study]]></category>
		<category><![CDATA[Etsy Shop]]></category>
		<category><![CDATA[naming]]></category>
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					<description><![CDATA[Welcome to part 1 of DIYCraftPhotography&#8217;s ongoing Etsy shop case study! We&#8217;re building an Etsy shop and sharing all the details right here! DIYCraftPhotography&#8217;s Etsy Case Study Part 1: Naming &#38; Opening Your Etsy Shop (You are here!) Part 2: Writing Searchable Etsy Listing Titles  Part 3: Tagging your Etsy Listings Part 4: Increasing Etsy Search Traffic with More...</p><p><a class="more-link" href="/etsy-case-study-part-1-naming-and-opening-your-etsy-shop/">Read More</a></p>]]></description>
										<content:encoded><![CDATA[<p><span style="line-height: 1.5em;"><a href="/wp-content/uploads/2015/03/etsy_case_study_part_11.png"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-1344" src="/wp-content/uploads/2015/03/etsy_case_study_part_11.png" alt="DIYCraftPhotography's Etsy Case Study: PART 1: Naming and Opening Your Etsy Shop" width="735" height="364" srcset="/wp-content/uploads/2015/03/etsy_case_study_part_11.png 735w, /wp-content/uploads/2015/03/etsy_case_study_part_11-300x148.png 300w" sizes="(max-width: 735px) 100vw, 735px" /></a></span><span style="line-height: 1.5em;">Welcome to</span><strong style="line-height: 1.5em;"> part 1</strong><span style="line-height: 1.5em;"> of DIYCraftPhotography&#8217;s ongoing <em>Etsy shop case study!</em> We&#8217;re building an Etsy shop and sharing all the details right here!</span></p>
<p><strong>DIYCraftPhotography&#8217;s Etsy Case Study</strong></p>
<ul>
<li><strong>Part 1:</strong> Naming &amp; Opening Your Etsy Shop <em>(You are here!)</em></li>
<li><strong>Part 2:</strong> <a href="/how-to-write-search-friendly-etsy-listing-titles/">Writing Searchable Etsy Listing Titles</a><em> </em></li>
<li><strong>Part 3:</strong> <a href="/how-to-use-etsy-tags-etsy-case-study-part-3/">Tagging your Etsy Listings</a></li>
<li><strong>Part 4:</strong> <a href="/how-to-get-more-etsy-traffic-how-many-listings/">Increasing Etsy Search Traffic with More Listings</a></li>
<li><strong>Part 5:</strong> Marketing Your Etsy Shop Outside of Etsy (Case study underway&#8230;check back soon)</li>
</ul>
<p>In this first post of the series we&#8217;re going to explore the steps of opening a new Etsy shop.</p>
<h1>Are you Ready to Open an Etsy Shop?</h1>
<p>Most of us old-timers just jumped feet-first into Etsy. We picked a shop name on a whim, threw a poorly lit photo (or five) into the shop, and crossed our fingers. This worked pretty well&#8230; in 2006. Don&#8217;t feel like you missed the boat &#8211; it&#8217;s <strong>still</strong> a good time to get into Etsy. The Internet isn&#8217;t &#8220;filling up&#8221; and there&#8217;s more people looking for handmade every day. It&#8217;s just a little harder to stand out.  Are you ready to open an Etsy shop? If you can answer &#8220;yes&#8221; to most or all of these questions, you&#8217;re ready to open an Etsy shop.</p>
<h2>Things to Know &amp; Do Before Opening Your Etsy Shop</h2>
<p><strong>Do you have 10-15 products ready to photograph and list?</strong> It&#8217;s okay if some of the 10-15 listings are variations on the same product, the point is to make your shop look full. If you have 10-15 products that can be described with different words and phrases, you&#8217;re ready to go.</p>
<p><strong>Can you take good photographs of your products? </strong> A smartphone camera or a point and shoot camera is enough to get started with. The simplest photo shoot for your crafts: daytime lighting, simple camera, and a sheet of white poster board or a plain wall for the background. For help taking great photos of your products, check out our <a href="/simple-white-background-product-photography-setup/">Under-$5 DIY White Background Photography Setup</a> and our <a href="/table-top-photo-studio-kit-reviews/">Table Top Photo Studio Kit Reviews</a>.</p>
<p><strong>Are your products ready to go?</strong> If your product takes a while to make (dry times, etc), do you have some on hand, ready to ship?</p>
<p><strong>Do you have the mailing supplies you&#8217;ll need to ship customer orders?</strong> You&#8217;ll probably need boxes or bubble mailers, clear tape, and something to print an address label. I make plushies, so I like to double-bag everything I ship: one plastic bag tightly around the product itself inside a water-resistant mailing envelope.</p>
<div id="attachment_1337" style="width: 586px" class="wp-caption aligncenter"><a href="/wp-content/uploads/2015/03/grub_order.jpg"><img decoding="async" aria-describedby="caption-attachment-1337" class=" wp-image-1337" src="/wp-content/uploads/2015/03/grub_order.jpg" alt="grub_order" width="576" height="409" srcset="/wp-content/uploads/2015/03/grub_order.jpg 960w, /wp-content/uploads/2015/03/grub_order-300x212.jpg 300w" sizes="(max-width: 576px) 100vw, 576px" /></a><p id="caption-attachment-1337" class="wp-caption-text">Packing and shipping orders can be a job itself!</p></div>
<p><strong>Can you reliably recreate a made-to-order item? </strong> If your product is made to order, are you able to recreate that first one you used for the photo?</p>
<p><strong>Will you be able to fulfill customers orders in a reasonable amount of time?</strong> If someone buys a custom order tomorrow, will you be able to sit down and make it in the next week or so?</p>
<p><strong>Do you have a general idea of what your shop should look like? </strong> You&#8217;ll want to use a consistent logo, typeface, and visual theme throughout your shop. You can always &#8220;re-brand&#8221; later, but don&#8217;t start without a sense of shop style. Not sure how to get started branding your shop? Choose two words that describe you and your products:</p>
<ul>
<li>&#8220;cute and pastel&#8221;</li>
<li>&#8220;gothic and elegant&#8221;</li>
<li>&#8220;old-world and magical&#8221;</li>
<li>&#8220;rustic and charming&#8221;</li>
</ul>
<p>Type those words into Google Image Search and see what comes up. If you&#8217;ve never attempted graphic design before, expect to spend a few hours trying things out with text and image placement.</p>
<p>Despite what some professional graphic designers might try tell you, you can DIY this part too.<strong> It&#8217;s completely possible for you to develop an aesthetic for your shop and create a good-looking banner on your own. </strong>After all, you know your shop&#8217;s &#8220;look and feel&#8221; better than anyone else.</p>
<p>Of course, you shouldn&#8217;t just take the first thing you come up with &#8211; graphic designers spend time developing a vision for a project or website, and you&#8217;ll probably go through several iterations yourself. If you need inspiration try to mimic the typefaces, colors, and design elements you find when you search for your terms. You&#8217;ll get ideas by looking at what others have made (nobody works in a vacuum, after all), and as you work, you&#8217;ll develop a design that suits your store.</p>
<p>In short, don&#8217;t let a lack of graphic design background hold you back. Some of the most successful Etsy shops are using simple banners that didn&#8217;t come from a graphic designer&#8217;s portfolio. (If you aren&#8217;t happy with what you&#8217;re coming up with, try <a href="https://www.fiverr.com/search/gigs?utf8=%E2%9C%93&amp;search_in=everywhere&amp;query=etsy+banners&amp;page=1&amp;layout=auto">Fiverr</a> or <a href="https://www.etsy.com/search?q=etsy%20banners">Etsy</a> for designers.)</p>
<p><strong>Related</strong>: <a href="/5-best-apps-free-photo-editing-online-2013/">5 best web apps for free photo editing</a></p>
<p><strong>Do you know how much it&#8217;s going to cost to ship your item?</strong> Etsy will ask you what it costs to ship your item and can even help you print shipping labels, but you&#8217;ll need to know how much your item weighs and how much it costs to ship wherever it&#8217;s going. Shipping outside of the US is pricey &#8211; my 4oz plushies typically ship from the US to Europe for around $10. To find out shipping costs, the surest way is to package up one of your products, take it to your local post office, and ask the clerk: &#8220;How much to ship this to <em>name of furthest away state</em>?&#8221; and &#8220;How much to the UK?&#8221;. They&#8217;ll weigh your package and tell you.</p>
<p><strong>Do you have several hours to dedicate to the set-up of your shop?</strong> It&#8217;s easy to open a shop, but so much <em>stuff</em> goes into creating a shop it&#8217;s easy to underestimate the time it&#8217;ll take to get fully up and running. Creating banners, listings, writing policies and your own profile will take a few hours.</p>
<p><strong>Are you prepared to market your items? </strong> Setting up a shop and stocking it with items is half the battle (at best). Most of the work will be in marketing &#8211; blogging, tweeting, pinning, getting in touch with other artisans. Your marketing strategy will become critical to your shop&#8217;s long-term success. Don&#8217;t panic &#8211; this work is ongoing and gradual, you don&#8217;t need to worry about it upfront. Just know that you&#8217;ll have to do it for long-term success.</p>
<p><strong>Are you ready to think like a business owner? </strong> Pricing, marketing, inventory, answering customer questions &#8211; your craft business is just that, a business.</p>
<h1>Choosing an Etsy Shop Name</h1>
<p>If you&#8217;ve been agonizing over The Perfect Name for your Etsy shop, you were right to do so! Your shop&#8217;s name is <em>incredibly</em> important!</p>
<p>Your shop name will appear in your shop&#8217;s URL and all over Etsy:</p>
<p><a href="/wp-content/uploads/2015/03/your_etsy_shop_name_goes_here.jpg"><img decoding="async" class="size-full wp-image-1396 alignnone" src="/wp-content/uploads/2015/03/your_etsy_shop_name_goes_here.jpg" alt="your_etsy_shop_name_goes_here" width="417" height="33" srcset="/wp-content/uploads/2015/03/your_etsy_shop_name_goes_here.jpg 417w, /wp-content/uploads/2015/03/your_etsy_shop_name_goes_here-300x23.jpg 300w" sizes="(max-width: 417px) 100vw, 417px" /></a></p>
<p>If you talk about your shop with people you meet in real life, <strong>you&#8217;ll have to say your shop&#8217;s name out loud (a lot)</strong>. You&#8217;ll print it on <strong>business cards</strong> and <strong>mailing labels</strong>.You may even <strong>hang it over your craft fair booth</strong>. No wonder you&#8217;re having a hard time naming your shop. (</p>
<p>Maybe you&#8217;ve always known what you would call your shop and the name is completely available &#8211; that&#8217;s awesome, go ahead and register it! This section is for the rest of us. <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /> )</p>
<p><strong>The name you choose for your Etsy shop should be:</strong></p>
<p><strong>Original: </strong>Definitely<em> don&#8217;t</em> copy another shop or existing brand (but you knew that already). You don&#8217;t want to get hit with a cease and desist two years from now when your shop is humming along and everyone knows you by that name.</p>
<ul>
<li><strong>Google the name</strong> &#8211; Is anyone else using it? Do they look well-established? If so, avoid this name.</li>
<li><strong>Check if the domain name (yourshopname.com) is available.</strong> I use <a href="http://www.dynadot.com/">dynadot.com</a> for checking and registering domains. Unless it&#8217;s available for $9.99, move on. Brokerage services to secure &#8220;premium domains&#8221; start around $70 and the domains themselves can cost <em>thousands of dollars.</em></li>
<li><strong>Is the name available on social networks?</strong> Check Twitter, Facebook, Pinterest, etc.</li>
</ul>
<p>If the name passes all of those tests, it&#8217;s probably safe to say it&#8217;s original.</p>
<div id="attachment_1398" style="width: 486px" class="wp-caption aligncenter"><a href="/wp-content/uploads/2015/03/pterodactyl_teapots.png"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1398" class="wp-image-1398 " src="/wp-content/uploads/2015/03/pterodactyl_teapots.png" alt="pterodactyl_teapots" width="476" height="342" srcset="/wp-content/uploads/2015/03/pterodactyl_teapots.png 680w, /wp-content/uploads/2015/03/pterodactyl_teapots-300x215.png 300w" sizes="(max-width: 476px) 100vw, 476px" /></a><p id="caption-attachment-1398" class="wp-caption-text">Checking &#8220;pterodactyl teapots&#8221; &#8211; looks pretty open as far as brands go.</p></div>
<p><strong>Brief: </strong>Your shop name should be 3 distinct words or less (give or take). Long names are harder to remember and can be tougher to design logos for. Don&#8217;t rely on abbreviation, either &#8211; you want people to learn the full name and so they can search for it and recognize it. Also: Twitter limits your name to 15 characters. My shop name is too long for Twitter &#8211; <em>booo!</em></p>
<p><strong>Memorable:</strong> What Etsy shop names do you know by heart? Do you think you remember them because they&#8217;re clever, poignant, made you laugh, or some other reason? Capturing the same for your own name is tricky, but worth trying for.</p>
<p><strong>Spelling Counts:</strong> In my above example I chose &#8220;pterodactyl teapots&#8221;, but pterodactyl can be a difficult word to spell unless you know about the whole &#8220;pt&#8221; thing. Try to avoid misspelling a common word &#8211; you&#8217;ll forever be saying <em>&#8220;That&#8217;s &#8216;<strong>creations&#8217;</strong> with a &#8216;<strong>k</strong>&#8216;&#8221; </em>when you tell people your shop name.</p>
<p><strong>On Brand: </strong>A name that&#8217;s &#8220;on brand&#8221; fits the shop&#8217;s aesthetic and products. A name that is &#8220;off brand&#8221; clashes with the products. Figuring out whether a name is on brand or not is a good time to find an outsider&#8217;s perspective. Ask a friend what they think of when they hear the name you&#8217;re considering. If your friend says &#8220;kids&#8217; toys&#8221; and you&#8217;re selling bunny slippers, it might not be a good match. Branding is super important, so here&#8217;s an example before we move on. Let&#8217;s say you sell handmade chocolate teapots. Good shop names might include &#8220;AfterDarkTeapots&#8221;, &#8220;CocoaBeanTea&#8221;, or &#8220;TheMidnightPour&#8221;. Names like &#8220;WinterFrostJewelry&#8221; or &#8220;SparklingJadeScarves&#8221; wouldn&#8217;t fit a shop selling chocolate teapots.</p>
<p><b>Descriptive but not restrictive</b><strong>:</strong> A good shop name describes your products <em>and</em> lets you expand your product line (logically) without requiring a wholesale rebranding. Let&#8217;s say you&#8217;re still selling handmade chocolate teapots. You&#8217;ve decided to expand your product line. &#8220;Teapots&#8221; is still a logical word for a shop that now includes chocolate tea sets and chocolate teabags, and all the terms pertaining to &#8220;chocolate&#8221; still work (even if they&#8217;re a bit of a stretch) for white chocolate and raspberry chocolate teapots.</p>
<div id="attachment_1339" style="width: 260px" class="wp-caption aligncenter"><a href="/wp-content/uploads/2015/03/cadbury_chocolate_teapot.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1339" class="size-full wp-image-1339" src="/wp-content/uploads/2015/03/cadbury_chocolate_teapot.jpg" alt="cadbury_chocolate_teapot" width="250" height="250" srcset="/wp-content/uploads/2015/03/cadbury_chocolate_teapot.jpg 250w, /wp-content/uploads/2015/03/cadbury_chocolate_teapot-150x150.jpg 150w" sizes="(max-width: 250px) 100vw, 250px" /></a><p id="caption-attachment-1339" class="wp-caption-text">A real life &#8220;chocolate teapot&#8221; by <a href="http://www.truffleshuffle.co.uk/store/cadburys-chocolate-teapot-p-6653.html">Cadbury</a></p></div>
<p>But if your shop is named AfterDarkTeapots and you start adding scarves and organic makeup, the name isn&#8217;t going to fit. And that&#8217;s okay &#8211; because you can (and should) <strong>open a completely separate shop for those unrelated items</strong>.</p>
<h2>Help with naming your Etsy shop</h2>
<p>As if that wasn&#8217;t bad enough, Etsy only allows you to rename your shop once. Yikes! Did you come up with the <em>perfect</em> Etsy name only to find it&#8217;s already taken (probably by someone who isn&#8217;t even using it)? Talk about aggravating! Or maybe you thought &#8220;ChocolaTea&#8221; was perfect for your chocolate teapot shop, but then you saw a <a href="https://www.google.com/search?q=chocolatea&amp;oq=chocolatea&amp;aqs=chrome..69i57j0l5.1896j0j4&amp;sourceid=chrome&amp;espv=210&amp;es_sm=122&amp;ie=UTF-8">bunch of brick and mortar tea shops</a> are already using it. <em>Boo hiss!</em> If all the good Etsy shop names are already taken, here&#8217;s some things to try: <strong>Play with a favorite phrase</strong> Puns, jokes, and popular sayings can make for good shop names. Going back to the chocolate teapot examples, &#8220;The Midnight Pour&#8221; is a play on &#8220;The Midnight Hour&#8221;. It&#8217;s silly, but it&#8217;s memorable and original (maybe). <strong>Put a bird on it</strong></p>
<p style="text-align: left;"><span style="line-height: 1.5em;"><a href="/wp-content/uploads/2015/03/bird.png"><img loading="lazy" decoding="async" class="wp-image-1335 alignright" src="/wp-content/uploads/2015/03/bird.png" alt="bird" width="204" height="182" srcset="/wp-content/uploads/2015/03/bird.png 425w, /wp-content/uploads/2015/03/bird-300x267.png 300w" sizes="(max-width: 204px) 100vw, 204px" /></a>I know, it sounds funny (<a href="http://www.youtube.com/watch?feature=player_detailpage&amp;v=0XM3vWJmpfo">and it is</a>), but if you&#8217;re really stumped on an Etsy shop name try attaching a bird name. How does your shop name sound with &#8220;Finch&#8221;, &#8220;Sparrow&#8221;, or &#8220;Robin&#8221; added in somewhere?</span></p>
<p style="text-align: left;">Also works with trees, flowers, fish&#8230;</p>
<p><strong>Combine letters of your own name</strong> A decade ago I was frustrated by my name always being taken, so I combined letters from my first and last name to create &#8220;Majoh&#8221;, a moniker I still use and am usually able to find available on new social networks. <strong>Try Panabee</strong> <a href="http://www.panabee.com/">Panabee</a> is a free name generation tool. Just type in some words and see what it spits out. See your name idea with vowels merged, letters swapped, suffixes added. Look, &#8220;PotAChoc&#8221; is available! So is &#8220;Chocolapot&#8221;. Those are kinda cute, and I&#8217;d never have thought of them on my own.</p>
<p style="text-align: center;"><a href="/wp-content/uploads/2014/03/panabee_chocolate_teapot.png"><img loading="lazy" decoding="async" class="aligncenter  wp-image-1332" src="/wp-content/uploads/2014/03/panabee_chocolate_teapot.png" alt="panabee_chocolate_teapot" width="608" height="284" srcset="/wp-content/uploads/2014/03/panabee_chocolate_teapot.png 1014w, /wp-content/uploads/2014/03/panabee_chocolate_teapot-300x140.png 300w" sizes="(max-width: 608px) 100vw, 608px" /></a></p>
<p style="text-align: left;"><strong>Try something outrageous</strong></p>
<p style="text-align: left;">Your shop&#8217;s name doesn&#8217;t <em>have</em> to describe what you sell &#8211; lots of shops don&#8217;t, in fact.  What if you worked &#8220;cuttlefish&#8221; into your shop name somehow? (If you do, show me! I love cuttlefish. <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /> )</p>
<p style="text-align: left;"><strong>Don&#8217;t get too hung up on &#8220;the perfect name&#8221;</strong></p>
<p style="text-align: left;">Here&#8217;s a funny truth: a lot of top shops break the so-called &#8220;rules&#8221;. Head on over to <a href="http://craftcount.com/category.php?cat=3&amp;subcat=3">craftcount.com</a> to see top shops by category &#8211; half of &#8217;em have abstract names! Can you guess at what <a href="https://www.etsy.com/shop/TomBanwell">TomBanwell</a> or <a href="https://www.etsy.com/shop/owlsay">Owlsay</a> are selling from their name alone? I can&#8217;t &#8211; and it doesn&#8217;t even matter, because these are super successful shops with over 10,000 sales!</p>
<p style="text-align: left;"><strong>Meditate on it</strong></p>
<p style="text-align: left;">Take a break from thinking about your shop name and venture out into the world. Go for a walk through a new neighborhood, visit a new shop in town, or listen to some new music. Inspiration comes from all over, and often flows when you least expect it.</p>
<h1>Filling out your Etsy &#8220;About&#8221; Profile</h1>
<p>A good Etsy profile tells people who you are. A great Etsy profile enthralls visitors with your <em>story</em>. Oh, and it should also be professional yet personal, well-written yet not stiff, unique without being off-putting, and humorous if you can manage it. Easy, right? <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f600.png" alt="😀" class="wp-smiley" style="height: 1em; max-height: 1em;" /> When you&#8217;re first setting up your shop, a brief blurb about yourself and your products is sufficient. You can always come back later to spruce it up. <strong>Your Etsy profile should include:</strong></p>
<ol>
<li><strong>A greeting.</strong> Say hello! Welcome visitors to your shop, and thank them for visiting.</li>
<li><strong>Describe yourself.</strong> A sentence or two about who you are. Are you a 20-something? Mother of four? Old guy with a new hobby?</li>
<li><strong>Talk about your process.</strong> When do you feel most creative? What inspired you to make what you make?</li>
<li><strong>Describe your materials</strong>.</li>
<li><strong>Answer common questions.</strong> What kind of paint is that? How long is your turnaround time?</li>
<li><strong>Links to your social media profiles and your website. </strong></li>
</ol>
<p>Above all: Keep it brief and inject some personality into it!</p>
<h1>Writing your Etsy Shop Policies</h1>
<p>Etsy shop policies is a standalone section of your shop where you can detail your shop&#8217;s policies.  This page tends to be a bit more dry and business-y, especially compared to the &#8220;about&#8221; profile. <strong>Here&#8217;s a cheat sheet for filling out your Etsy shop policies:</strong></p>
<ul>
<li><strong>Welcome:</strong> A brief description of you and your shop, with a link to your About page</li>
<li><strong>Payment:</strong> Whether or not you accept PayPal (you should), if orders need to be paid in full before you ship (generally a good idea)</li>
<li><strong>Shipping:</strong> Gift wrapping options, gift note options, details about your packing materials (sturdiness, recycled, etc), estimated ship times</li>
<li><strong>Refunds and Exchanges:</strong> Length of time customer has to contact you in regards to complaints or concerns, a promise to resolve the issue (&#8220;on a case by case basis&#8221; is a good phrase to use here)</li>
<li><strong>Additional Policies &amp; FAQs:</strong> Custom orders, wholesale, disclaimers, whether your items are suitable for children</li>
<li><strong>Seller information:</strong> Your name and address</li>
</ul>
<h1>Making an Etsy Banner</h1>
<p>The process of making an Etsy banner is worthy of its own post &#8211; and many Etsy shops exist to sell custom banners if making a banner is entirely outside your skillset. If you&#8217;ve got at least a little bit of image editing savvy, you can copy the image below and make it yours with color fills, text, and photos. Or just make a new image at <strong>760 pixels wide by 100 pixels tall</strong>. <a href="/wp-content/uploads/2015/03/etsy_banner_default_size.png"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-1338" src="/wp-content/uploads/2015/03/etsy_banner_default_size.png" alt="etsy_banner_default_size" width="760" height="100" srcset="/wp-content/uploads/2015/03/etsy_banner_default_size.png 760w, /wp-content/uploads/2015/03/etsy_banner_default_size-300x39.png 300w" sizes="(max-width: 760px) 100vw, 760px" /></a> <strong>Your Etsy banner should include:</strong></p>
<ul>
<li>Your shop name</li>
<li>Same typeface you use on your individual listing images</li>
<li>Imagery that is representative of your items and/or brand</li>
</ul>
<h1>Choosing your Profile Picture</h1>
<p>Your profile picture is like a <strong>little ambassador for your shop. </strong>It&#8217;s your likeness in the Etsy community. When you post in the forums, it&#8217;s the only thing people will see of your shop.</p>
<ul>
<li>Choose an item that looks good at a small size</li>
<li>Avoid text unless you&#8217;re working with just a few letters.</li>
<li>Generally, it&#8217;s best to put a product shot in your profile picture. Logos don&#8217;t usually grab interest the way a photo of a real product does.</li>
</ul>
<p>Here&#8217;s how profile pictures appear in the Etsy forums:</p>
<div id="attachment_1399" style="width: 501px" class="wp-caption aligncenter"><a href="/wp-content/uploads/2015/03/etsy_forums.png"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1399" class=" wp-image-1399" src="/wp-content/uploads/2015/03/etsy_forums.png" alt="etsy_forums" width="491" height="609" srcset="/wp-content/uploads/2015/03/etsy_forums.png 702w, /wp-content/uploads/2015/03/etsy_forums-242x300.png 242w" sizes="(max-width: 491px) 100vw, 491px" /></a><p id="caption-attachment-1399" class="wp-caption-text">Choose a profile picture that entices visitors to click and learn about your shop.</p></div>
<h1>Ready to go live!</h1>
<p>You should now have a live Etsy shop, complete with perfect name, a banner, about page, and a policies page. In the next Etsy Case Study update we&#8217;ll show you <span style="text-decoration: underline;">how to post your first item and write a great listing title</span>.</p>
<p><a href="/how-to-write-search-friendly-etsy-listing-titles/">Part 2 of the Etsy Case study is live! Read it here!</a></p>
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