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You are here: Home / Checklists / The 7 C’s of Craft Photography

The 7 C’s of Craft Photography

August 20, 2013 by M. Johnson

Woohoo, your latest craft is complete! Before you submit your photos to your blog or Etsy shop, run through our 7 C’s of Craft Photography checklist to ensure your crafts shine online!  7 c's of craft photography show some character!

Character

  • Is your product’s personality on display?
  • If your product is useful or solves a problem, are you showing it in use?
  • If your product is elegant – or playful, or serious – does it look that way?

Communication

  • Is it obvious to shoppers what your product is and how it is used?
  • Does the viewer have a good sense of your product’s size?
  • Is it readable at thumbnail size? (Etsy’s thumbnails are 170 x 135 pixels)

Color

7 C's of craft photography - show those details with clarity!

  • Are the colors representative of real life?
  • Are the colors rich and inviting?
  • Will the colors clash or compete with other items in your shop?

Clarity

  • Are your product’s details crisp and clear?
  • Did you include at least one close-up shot to show off details like stitching?

Crop

  • Did you crop your photo to the most interesting parts?
  • Are there any unnecessary elements in the photo that could be cut out?
  • Is the background distracting? Crop it out!

Composition

7 c's of craft photography - get the colors accurate!

  • Does your product fill the frame?  (It’s okay to get up close!)
  • Will your photo still look good once Etsy auto-crops it? (Etsy will resize and crop to make your photo fit 570 x 452)
  • Is it clear that any props you’ve included are not the product?

Click-worthy

  • Does your photo invite people to click and learn more?
  • If you saw it on Etsy, would you click your photo?

There you have it – the 7 C’s of craft photography!  Did we miss anything?  Let us know what you think in the comments!

Filed Under: Checklists Tagged With: checklist, good photos

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Stand out in the growing online market for handmade goodies with better photographs! DIYCraftPhotography skips the jargon and complicated equipment and offers simple, effective techniques for lighting, composition, and post processing. Make your handmade crafts shine online! -Mandi Read more about me...

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