Woohoo, your latest craft is complete! Before you submit your photos to your blog or Etsy shop, run through our 7 C’s of Craft Photography checklist to ensure your crafts shine online!  

Character

• Is your product’s personality on display?
• If your product is useful or solves a problem, are you showing it in use?
• If your product is elegant – or playful, or serious – does it look that way?

Communication

• Is it obvious to shoppers what your product is and how it is used?
• Does the viewer have a good sense of your product’s size?
• Is it readable at thumbnail size? (Etsy’s thumbnails are 170 x 135 pixels)

Color

• Are the colors representative of real life?
• Are the colors rich and inviting?
• Will the colors clash or compete with other items in your shop?

Clarity

• Are your product’s details crisp and clear?
• Did you include at least one close-up shot to show off details like stitching?

Crop

• Did you crop your photo to the most interesting parts?
• Are there any unnecessary elements in the photo that could be cut out?
• Is the background distracting? Crop it out!

Composition

• Does your product fill the frame?  (It’s okay to get up close!)
• Will your photo still look good once Etsy auto-crops it? (Etsy will resize and crop to make your photo fit 570 x 452)
• Is it clear that any props you’ve included are not the product?

Click-worthy

• Does your photo invite people to click and learn more?
• If you saw it on Etsy, would you click your photo?

There you have it – the 7 C’s of craft photography!  Did we miss anything?  Let us know what you think in the comments!