Woohoo, your latest craft is complete! Before you submit your photos to your blog or Etsy shop, run through our 7 C’s of Craft Photography checklist to ensure your crafts shine online! 
Character
- Is your product’s personality on display?
- If your product is useful or solves a problem, are you showing it in use?
- If your product is elegant – or playful, or serious – does it look that way?
Communication
- Is it obvious to shoppers what your product is and how it is used?
- Does the viewer have a good sense of your product’s size?
- Is it readable at thumbnail size? (Etsy’s thumbnails are 170 x 135 pixels)
Color
- Are the colors representative of real life?
- Are the colors rich and inviting?
- Will the colors clash or compete with other items in your shop?
Clarity
- Are your product’s details crisp and clear?
- Did you include at least one close-up shot to show off details like stitching?
Crop
- Did you crop your photo to the most interesting parts?
- Are there any unnecessary elements in the photo that could be cut out?
- Is the background distracting? Crop it out!
Composition
- Does your product fill the frame? (It’s okay to get up close!)
- Will your photo still look good once Etsy auto-crops it? (Etsy will resize and crop to make your photo fit 570 x 452)
- Is it clear that any props you’ve included are not the product?
Click-worthy
- Does your photo invite people to click and learn more?
- If you saw it on Etsy, would you click your photo?
There you have it – the 7 C’s of craft photography! Did we miss anything? Let us know what you think in the comments!
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